141). Windows is ......
A). a kind of operating system |
B). a word processing system |
C). a monitor display system |
D). a video game |
E). a graphics display device |
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142). When IPOD came in the market, demand for walkman downs. This is an example of :
A). full demand |
B). negative demand |
C). declining demand |
D). latent demand |
E). overfull demand |
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143). Gucci emphasize the 'haute couture' segment of the marketing strategy appears to be the:
A). multi segment approach |
B). narrow-focus approach |
C). total-market approach |
D). expensive approach |
E). concentrated marketing |
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144). Pictures on the display screen (monitor) are made up of:
A). bits |
B). layers of colors |
C). video 'packets' |
D). pixels |
E). video 'outputs' |
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145). HP market computers and other products that appeal to people with variety of :
A). marketing concept approach |
B). concentration approach |
C). total-market approach |
D). total-segment approach |
E). multi-segment approach |
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146). What word means to copy or move files from another computer system to a local computer system over a network ?
A). function |
B). format |
C). default |
D). approach |
E). command |
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147). When price is set high to reflect the exclusiveness of the product, it is an example of .........
A). skimming pricing |
B). premium pricing |
C). bundle pricing |
D). product line pricing |
E). penetrating pricing |
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148). When a brand is placed on a product that a large manufacturer has created for a smaller retailer, it is called .........
A). manufacturer's brand |
B). licensed brand |
C). co-brand |
D). private brand |
E). Other than those given as options |
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149). Price of a product may affect its :
A). advertisement |
B). promotion |
C). packing |
D). demand |
E). marketing |
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150). Which of the following price strategy involves selling two or more services bundled together?
A). relationship pricing |
B). price bundling |
C). flat rate pricing |
D). benefit driven pricing |
E). satisfaction based pring |
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